Summary

Let’s review the key takeaways we’ve discussed today. In our pregnantish survey of more than 1,000 fertility patients, we found that while few patients WANT to change doctors, there are key reasons why they do — tied frequently to feeling disconnected, unempowered and unseen by their provider/practice.

We believe by using the Real Talk 4 “E”s Protocol, providers and their team can easily reconnect, empower and strengthen their patient relationships, to help their practices thrive.

In this case, our Four Tools offer a straightforward way to inject empathy, encouragement, empowerment and even education into even the smallest patient interaction, helping even the most challenged patient to feel seen and heard on their fertility journey.

1. Reframe the Patient-Provider Relationship
2. Say This, Not That
3. Set the Stage for 5 to 1
4. Envision a Positive Medical Practice

Using the 4 “E”s Protocol, you can now:

• Understand key issues that prevent optimal patient-practitioner experiences.
• Determine the processes that you and your team use to support patients and how those could be improved.
• Understand and employ a simple framework — the Real Talk 4 “E”s Protocol — Empathize, Encourage, Educate, and Empower — that will help you build and maintain positive relationships with your patients.
• Reframe/re-imagine patient challenges and optimize your patient-practitioner conversations for more positive outcomes.